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BUSINESS OVERVIEW

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:: About Us


Founded in 2003, Asia Mobile Commerce Privilege (M) Sdn Bhd is the new emergence of new-age mobile communications. We are a dynamic corporation that provides state-of-the-art mobile solutions to improve the efficiency of mobile communications. We pride ourselves in providing essential solutions via consultancy, application and product and software development across the wide spectrum of markets which includes telecommunications, entertainment, education, travel, retail and virtual gaming.

Asia Mobile Commerce Privilege (M) Sdn Bhd has been named the winner of the 4th Asia Pacific/Malaysia e-Entrepreneur Excellence Award 2005. The prestigious award was presented to us by YB Dato’ Seri Dr. Lim Keng Yaik, Minister of Energy, Water and Communications Malaysia and YB Dato’ Mah Siew Keong, Deputy Minister of International Trade Industry Malaysia. It was presented to us based on the achievements and recognitions received by our household brand, MyMode.

MyMode provides the means for its members to gain access to the multiple mobile contents including mobile shopping, mobile information, mobile entertainment and mobile loyalty. Commenced on January 2004, MyMode in its infancy had already established a huge number of followers. Currently, MyMode has more than 100,000 Agents under its wing.

:: The New Buzz In Town

It’s out in the open. The world is in pursuit of the most convenient and fastest communication device. Eye-catching advertisements everywhere portray the trendiest, smartest and most hi-tech mobile phones. This is not surprising considering the increase in the rate of mobile phone subscribers. Global sales of cell phones is forecasted to reach nearly 800 million this year. It is also estimated that 2.6 billion mobile phones will be in use by the end of 2009. (Source: Gartner Inc.)
 

Malaysia’s Mobile Industry
In spite of the Asian financial crisis in 1997, the demand for mobile phones in Malaysia has been experiencing an upward trend, reports the Malaysian Communications and Multimedia Commission. The report also states that there was increase in subscribers in between the six-year period of 1998 and 2004. The increase was 12.3 million or an average of 2.1 million subscribers per year.

Malaysia’s mobile market currently has three key companies. They are Maxis, Celcom and Digi.




Source: MCMC

Subscribers have the option of choosing either a prepaid or a postpaid plan to accommodate their individual needs.


Cellular Mobile - Prepaid and Postpaid Market

Source: MCMC

:: Malaysia’s SMS Craze

Malaysia’s SMS Craze
Keeping in touch via SMS is the current trend here in Malaysia. This is especially true for young people who simply love to keep up with the latest trends. In the statistics shown below, we can see that there is an obvious increase in total SMS sent over the years.

Year
Qtr
Short Message Services (SMS)
Total (Million)
Per Subscription
2002
 
3,605.9
398
2003
6,163.5
554
2004
1
1,996.7
170
2
2,089.7
168
3
2,500.9
191
4
2,946.8
204
2005
1

3,406.9

215

Realising the huge potential of SMS technology, MyMode has brought about a unique and innovative system which utilises this technology.

What Lies Ahead
Looking back over the past decade, there is no doubt that the mobile communications scene has changed tremendously. It is evolving and thus, competition among service providers is expected to remain intense. There will be more potential to have the latest value-added and innovative mobile devices in the near future.

:: MyMode’s Business Concept


The simple fact that every six out of 10 Malaysian consumers have their mobile phones with them throughout the day shows that there is an effective way of reaching them. MyMode is a classic example of a business concept that extends its promotion of purchasing goods over the mobile channel. Therefore, MyMode helps consumers make decisions on what to buy and where to buy, be it at work or at home.

MyMode’s Objective
MyMode presents the prospect of a hassle-free and convenient shopping atmosphere. Now, there’s no need to wait at long queues or stay on hold at 1-800 numbers. You don’t even need to go online anymore.

With MyMode, you can now purchase reload cards for your mobile phones by simply sending an SMS. Top-up cards for Maxis and Celcom are available at the palm of your hand. Added to that, you can purchase Internet reload cards, IDD/STD cards, ring tones and logos at any time and place convenient to you. If you think that’s impressive, there’s more! Fantastic rewards await you every time you purchase any of these products.

:: MyMode Target Markets

1st - Youths aged 16-25 with income level below RM1,500.
2nd - Youths aged 26-35 with income level above RM1,500.
3rd - Corporate sectors (SMIs & SMEs)


  • Unique Selling Points
    Global reach
    Lower entry fees
    Reliable and increased productivity
    Higher customer satisfaction and loyalty
    Instant network
    Reward programme
    Paperless (via SMS & Internet)
    Fast (SMS)
    Product carries vast market appeal

:: The Reward Programme

MyMode Reward Programme is essentially an m-commerce application offering a new wave of business opportunities. The programme is open for participation through associates. The rewards are earned through marketing of quality products and services offered by MyMode. The more active you are in developing and growing your business, the higher your rewards.

On the whole, MyMode creates the Best Business Opportunities for you to indulge in the tremendous rewards offered by the mobility market.